11-Savvy Sellers - Marketing Strategy

Most people think marketing a home means putting it on the MLS. That is listing. Marketing is something else entirely. In this video, Mike DelRose Jr. walks through the five-part marketing framework the team uses on every listing: product, price, place, promotion, and positioning. You will learn how professional photography, 3D virtual tours, floor plans, and a dedicated property website work together to create buyer confidence before a showing is even scheduled. The video covers why pricing slightly below fair market value drives traffic and creates competition, how MLSPIN syndication combined with Coldwell Banker's global network puts your listing in front of every active buyer in the market, and what the full promotion suite looks like from launch through closing, including digital advertising, social media, email, print, and client reporting. The video closes on offer strategy and why all five elements build toward one goal: multiple buyers competing simultaneously for your home. Disclaimer: All home buyers, sellers, agents, and properties are unique. Experiences will vary depending on the circumstances. All advice provided in this series is general practice and knowledge, but subject to change based on the situation. For questions or inquiries on your specific situation, please schedule a consultation here: https://scheduler.zoom.us/delrose-mcshane/meet-with-mike DelRose McShane Team | Coldwell Banker Realty Serving Belmont, Watertown, Waltham and Greater Boston for over 45 years 130 Concord Ave, Belmont, MA 02478 [email protected] | www.DelRoseMcShane.com 617.848.0000 | Broker License No. 8064 #HomeSelling #SavvySellers #BostonRealEstate #BelmontMA #WalthamMA #WatertownMA #RealEstateTips #ListingStrategy #GreaterBoston #DelRoseMcShane #ColdwellBanker Equal Housing Opportunity